The term sexualization means “to render something or someone sexual” which implies that this act is being done without consent or permission. This is especially true with the shift in clothing for young girls where clothing companies manufacture girl’s clothing that fits the definition many researchers consider sexualized such as clothing with suggestive writing, or that emphasize certain body parts. Clothing companies are sexualizing young girls without their permission even if the girls do not wear the clothing. Young girls are still being subjected to the images in store windows, clothing ads, the media, and to the idea which is being put out by these types of companies. It could be argued that when a company knowingly creates children’s clothing of a sexual nature they are sending a message that it is acceptable to view female children as sexual objects.
The suffix “ize” means to make something. Thereby proving the irrefutable point that children are not sexual beings unless someone or something acts against them to alter that perception. Sexualize can also mean to cause someone or something to become aware of their own sexuality. Multiple studies on the subject have concluded that young girls who are sexualized suffer from low self-esteem, do not do perform well in school, and often do not measure up compared to boys of the same age. The word sexual when taken at its root means associated with sex. So when you sexualize young girls by marketing suggestive clothing to them and use them in media campaigns, you are literally asking everyone that comes into contact with the end product to view that child wearing the clothes or portrayed in the ad to associate that child with sex. Having sexual relations with a child is both immoral and illegal therefore there should be consequences to knowingly, and for profit, offer a child for the purpose of sex even if it is just in the mind of potential viewers of the child.