0:o1 – 0:03
At the first second of the video, there’s a table with framed pictures. The first picture seen is a little boy. The boy is wearing a black and white shirt, while he’s smiling. The size of the boy is rather small, so his age may be 3 or 4 years old. At 0:03 there’s another framed picture. This time a couple, a man in a tux and a woman in a wedding dress. The picture shows the couple smiling with hands linked together, which means it may be from their wedding day. From the color of the picture being black and white, their wedding could’ve been in the late 80’s. With both photos of the young boy and newlywed couple being next to each other, it may explain they’re a family and the boy is their son.
0:04 – 0:07
The camera then moves left to a new view of white stairs. The stairs indcates the family lives in a townhouse or a single-family house. On the white stairs, theres a large shadow showing from a different room in the house. The shadow may be the father, its unclear who it can be.
0:08 – 0:11
The camera continues moving left, past the stairs. The new view shows a young boy sitting on the stairs. The boy looks the same as the boy that was first shown in the picture in the beginning, which indicates he is their son. The boy is holding a yellow truck, possibly his favorite toy. While he is holding the truck, his eyes are looking to his left through the railing of the stairs. The look of the boy’s face seems concerned. He could be watching the room were the shadow on the stairs came from earlier.
0:12 – 0:15
The camera changes again, but now it’s a view behind the boy on the stairs. The boy is still looking to his left. In front of the boy is a shadow of the railings from the stairs and a dark figure moving. The shadowed figure seem to be the same figure in the earlier clips. The figure may indicate its one of the boy’s parents. At 0:14 the camera angle changes to a front view of the boys face. The boy’s facial expressions seem frightened or concerned from what he’s looking at. Whatever the boy is watching, its making him feel uncomfortable and unhappy.
0:16 – 0:23
The camera is at the same front view of the boy’s face. At 0:16 the boy looks down, away from whatever he was looking at. He may be looking at his toy to distract himself to watch what’s going on in the other room, which clearly explains the boy doesn’t like what he sees. At 0:19 the boy frighteningly jumps up and looks back towards the left side, evidently through the railings to the other room. A loud sound may have been the reason why the boy frighteningly jumped. At 0:20 – 0:22 the boys’s eyes move back and forth, left to right. The boy may be watching two different people. It could be the boy’s parents. His face scrunches as he looks, which show the boy is scared watching.
0:24 – 0:27
The screen then fades black into white letter words, “Children have to sit and watch. What’s your excuse?” The words explain to viewers, that children have to sit and can only watch, nothing else. The, “Whats your excuse?” is to other viewers, who only watch and take no action.
0:28 – 0:30
The screen fades once again, into other words, “There’s NO excuse for domestic violence. 1-800-End Abuse” The word no, being capitalized in the sentence, clearly expresses domestic violence shouldn’t happen. The hotline number wants the viewers to know there’s someone you can call, if seen. This Ad creates awareness to those, who witness or are in a domestic violence relationship.