0:01 There are two cars on a road, one is stopped at a stop sign while another is approaching farther down the road. There is no stop sign for the car that is approaching however.
0:02 We see a man driving the car with a young boy in the backseat. It is fair to say that the man and boy are the father and his son.
0:03 The father looks to his left before making a turn at the intersection. The car in the distance is approaching at a fairly rapid pace.
0:04 Now we are looking from the car down the road’s perspective, with the stopped car ahead and to the left.
0:05 The man driving the approaching car appears to be a businessman of some sort, as per the shirt and tie that he is wearing in this shot. The man has a bewildered expression on his face as he drives down the road. We can assume that he is uncomfortable with the situation that is unfolding.
0:06 The businessman’s foot switches from the gas to the brake in this picture, implying that he is trying to stop the car suddenly, even though we know he does not have a stop sign ahead of him. Applying the brakes in this situation implies that he is going very fast or the driver in front of him is doing something he should not doing.
0:07 We have a shot of the side of the car as it is moving. It is clear to see that the car is moving with quite a lot of pace as it brushes up the leaves on the side of the road as it goes past.
0:08 Both cars are pictured, but the father who had the stop sign is making a left-hand turn with the businessman’s car approaching rapidly. The scene has been slowed down to a complete stop, identified by the bird being motionless.
0:09 The businessman now seems to be looking in front of him at something. Most likely the car ahead of him making the turn.
0:12 The father has his hands off the wheel, which means he no longer has control of the car or what will happen in the situation. His left hand is also covering the boy’s face, which could be the director’s way of shielding the boy from what is happening.
0:14 We see the businessman getting out of his car, confirming the thought that all motion had ceased besides the father and the businessman. The father’s car can be seen in front of the businessman’s car. Could the businessman be trying to talk with the father about what is happening to them?
0:19 The father gets out of his car as well and starts speaking to the businessman, whose silhouette we see on the left of the screen. The door of the father’s car is left open, maybe giving the boy a chance to get out before it is too late.
0:21 The businessman has his arms spread out in a questioning manner. He is responding to the father and apparently doesn’t agree with what he said.
0:24 The father looks to be pleading to the man, as if asking him for forgiveness for turning without waiting for the businessman to pass.
0:26 The businessman avoids eye contact with the father now. The businessman knows that he cannot do whatever the father is asking him to do.
0:31 Both men now look at the businessman’s car suddenly, as if it is starting to move on its own.
0:32 The camera zooms out to include both cars and both men seem to be looking around nervously. They both look like they want to stop what is about to happen from happening.
0:33 The father looks at the businessman and tries to plead to him again. We can see now what is unfolding before the men.
0:37 The businessman now looks over the father’s shoulder at his car, probably because the father said something about his son in the car.
0:38 The son is pictured sitting in the car staring off as if he has no idea what is happening.
0:40 The businessman returns his gaze to the father, with a very sorrowful look in his eyes.
0:42 The father has a look of sadness on his face because he realized that there was nothing that could be done.
0:44 The businessman looks away again from the father, seeming to back away as if to end the conversation.
0:46 The camera switches back to the father and we see him with his hands on his head with an extreme look of agony on his face.
0:48 Both men return back to their cars after their conversation ends.
0:49 The businessman enters his car and is looking down at something probably on the car’s dashboard.
0:51 The businessman was speeding down the road at about 110 km/h, which tells us that we was going way too fast in order to stop before hitting the father’s turning car.
0:52 The father looks behind himself in the car, most likely at his son, with a face full of despair and regret.
0:53 The boy looks up at his father without any emotion. It is clear to see the boy has no idea what is going on.
0:54 The camera zooms out a little and focuses on the father and we see the businessman’s car start to approach the driver’s side of the car.
0:55 The businessman’s car slams into the car holding the father and son at over 100 mph and we see the father’s body jerk as the glass shatters and the car starts to bend along the businessman’s hood.
0:57 The scene ends with a black screen and white letters the depict the message of the ad. Simply put, the whole situation could have been avoided if the businessman was going slow. Then he would have had enough time to see the father making a mistake by turning to early and he would have been able to stop.