The Buy-One-Get-One Dilemma
For my research I want to look into the business practices of the buy-one-give-one company of Toms to see if their “buy-one-give-one” model of conducting business is really helping those who it it claims to help. My research will look into the model of buy-one-give-one in detail and look at few companies models, however Toms will be the prime subject. In addition to the business end, I will also look into how the donations of Toms (the shoes in particular as that was how the company started out) affects the communities that the donations arrive at. This idea is fueled by the large amount of skepticism at the business model of “buy-one-give-one”.
This article is a good introduction to the model of buy-one-give-one of Toms, as well as other companies. This article also describes the skepticism behind Toms and will be used to introduce the topic.
This article discusses the skepticism of the one-for-one model in terms of its effects on the receiving country. The main focus of course being Toms. This article will be used mostly to set the stage for the skepticism behind Toms, and also to shed light on what happens when goods are given to a community.
This article provides both sides of the argument on buy-one-give-one and will be used to provide cases for the arguments that will be researched.
This article provides an in depth look at the Toms Company and will be used to learn about the company.
This article, and articles like it, will be used to form conclusions as the articles of this type are actual experiments.