Video starts with white and grey words”What you see is real. Footage courtesy of the Bully Project” on the grey background. It becomes obvious that video is going to be about some kind of a bullying. However, it’s not possible yet to guess what kind of bullying it’s going to be.
The situation is taking place in a school bus full of kids, around 12 years old. Most of the kids are boys, and there’s just female driver and teacher with them. One of the nerdy looking boys is getting pushed from his seat by another boy sitting right next to him. Nobody seems to care about the situation.
Another boy that is sitting behind them joins the bully and hits the victim. Poor boy turns around, he’s disgruntled and abused, but he doesn’t say anything. Boy sitting on the left keeps starring at his phone, teacher doesn’t see, or pretends not to see that something wrong is happening, even though she’s looking pretty much that direction.
After hitting harmless kid, bully commands him to move and change his seat. He’s pointing on the seat and the boy submissively moves where he’s been told to go and stays quiet. Some kids are watching all this happening with curiosity, others don’t even bother to look that direction and keep doing their own things.
For few moments camera is showing two blond girls sitting in the same bus and most likely watching guys bullying their peer.You can see just face one of the girl, she looks curious and entertained, it seems like the whole situation doesn’t upset or disturb her.
Camera shows the boys again. Kid is sitting on the new spot, but other kids keep bullying him. Another boy starts smothering him from the back and the person sitting right next to the helpless kid doesn’t even look at his neighbor.
For the new few seconds camera switches some shots, showing reaction of different kids sitting on that bus and being witnesses of the situation. Most of children look worried and unsure how to react. They seem to be too scared and not care enough about the situation to say something back to bullies.
Video ends with the same grey screen. The inscription says “Teach your kids how to be more than a bystander”.
Adding sound to the video doesn’t make a big difference for this video, because pictures speak for themselves. You can notice that kids not just physically hurt their victim, but they also verbally abuse him.
The purpose of this video is to prevent bullying among children and teenagers, teach kids that ignoring the situation doesn’t make it better and staying quiet doesn’t protect you from bullying.