Visual- peachesxo


The back of a little boy can be seen looking at a fence or even opening it. The boy is probably a young elementary student because of the book bag on his back. On the left of the frame, there is part of a white house. Could it be a school?


The boy walked into the building. He seems to close the door comfortably because he body does not shift backwards to shut the door.


The boy puts his book bag on the floor in what it seems like the kitchen. The kitchen looks rather empty but clean. His body languages tells us that he’s pretty comfortable because he heads straight for the fridge like it was a routine. The drawing on the refrigerator probably belongs to the young boy.


When the boy opens the refrigerator, there is little food the fridge. There are a couple of sauces and something in two containers.


We can see the boy through the crack of the open fridge. He is looking down like he’s trying to find food; however, he does not look surprised. It seems like the lack of food or his routine is nothing new to him.


We can now see the whole entire fridge and it’s basically empty. The boy is looking up to see if there is any food on the top shelf of the fridge. There is a drawing on the refrigerator, but there is no male figure in it. Does he not have a father?


The boy gets to the shelf above the counter and he opens it. When the boy opens the cabinet, he finds spices. There are some canned food but not that many. The shelf has some open spots where food might used to be.


The boy can be seen looking up on the shelf. He looks like he’s thinking about something. The boy looks rather sad and disappointed that he couldn’t find what he was looking for.


The boy looks like he’s walking away from the kitchen. On the way out he spares a glance at the refrigerator one last time.


The scene changes to a woman. On the side of the screen there is a logo that says “Feeding America”.

0:28-31 (end)

The logo Feeding America is now centered in the video implying its importance.

While listening to the video with audio, it made a big difference. Yes I could imply that the video was about a boy who was looking for something to eat (like a snack) when there was no audio. However, when I listened to it with audio it made a greater impact. A young boy goes home wanting to eat, but there is no food in his household. In the end, the lady told us a statistic about how 1 in 5 families struggle with hunger in America.  If there wasn’t any audio throughout the clip, I would not know it was about hunger until the very end when it says “Feeding America”.

This entry was posted in A02: Visual Rhetoric, peachesxo. Bookmark the permalink.

2 Responses to Visual- peachesxo

  1. peachesxo says:

    Feedback was requested.

    Feedback provided.


  2. davidbdale says:

    OK, peaches, Let’s go.

    01. So far so good, except: positive impression or negative impression? The barely perceptible environment seems comfortable or dangerous? The boy is well-dressed or raggedy? Clean or unkempt? The setting is urban, suburban, rural? Street lights? Utility poles? Passing cars? I do not mean to say that you can draw firm conclusions on these matters, but in a 30-second spot, the directors are EXTREMELY careful to load only the appropriate emotional impressions into every frame. So, take your best guess.

    Overall note for the next 29 seconds. I may or may not make suggestions like those I have just made. From here out, the job of generating those questions is yours. If I help once or twice, I do not mean to indicate that if I say nothing, there is nothing more to say. In other words, when in doubt, do more than I say.

    02. You did not mention the gate at all. Does it look like a gate outside a school? Did he have to unlock it? Unlatch it? Was it designed to keep him out? You’re trying to decide if the white building is a school or a house. Did the gate help?

    See what I mean? Analyze your reactions to everything. All the elements are claims in an argument. We don’t know what we’re being persuaded of yet, but the rhetoric of every frame is persuasive of something.

    03. What’s with that weird body turn on entering? Is he greeting someone to his left through the passageway?

    04. What about the handprints and all the markers and pens on the counter? The kitchen looks like a home, but there’s all that stuff that echoes school. Did you notice it’s 3:35 by the kitchen clock? Gotta be a clue. [No more of these. Work out the rest of them yourself. You might need to creep along a frame at a time to be sure you’re seeing all that your eyes see in real time but that your brain barely registers.]

    05. Nice work. I like the “routine” comment.

    07. Say more about the containers.

    09. Nice.

    11. A bit about the fridge, please. Is this a neglectful home? Are we looking at poverty here? Good catch on the family drawing; just brilliant.

    12. Relevance of the hearts in the refrigerator artwork? The blue-bordered certificate? Relevance of his having to climb on a chair to reach the upper cabinets? Does someone tall want to deny him easy access?

    13. Deliberately almost nothing is recognizable, right? Relish probably. Salad dressing? So why is the SMEAT label turned our way? (Could it possibly mean “It’s Meat”?) Found it.



    15. I agree the boy is probably sad. Would we say the same thing about his expression if we saw it in a different context? Or does its placement here at this moment convince us to read disappointment into his face?

    18. Significance of his walking into view from the far side of the sink? Where did his bookbag go? It was on the floor. Picture of a smiling moose? WTH?

    21. Do you not know this woman? The use of an onscreen celebrity spokesperson is a significant bit of visual rhetoric you can’t ignore. You don’t mention that she’s talking. Does she appear to have a happy message to share? Something crucial? Does she seem hopeful? Determined? Is she asking for money? You should be able to judge much from the visual alone.

    Are these notes helpful, peaches? I realize I haven’t left you much time for a rewrite. Be sure to post your best effort by the deadline anyway, then continue to revise at your leisure. Don’t wait until you’ve perfected your work if it means posting late. OK? Reply, please.


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