Visual – tpaz1

0:o1 – 0:03 

Screen Shot 2015-09-14 at 9.16.17 PMScreen Shot 2015-09-14 at 9.16.38 PM

At the first few seconds of the video you see a set of pictures in frames of a young boy, maybe at the age of 3 or 4. At exactly 0:03 you see another picture in a frame of a couple, a man in a tux and a woman in a wedding dress. It shows the picture was from their wedding day. From the color of the wedding picture being in black and white, their wedding could’ve been in the early 80’s. From the view of both pictures the young boy is their son and the photos are in their own house together.

0:04 – 0:07 

Screen Shot 2015-09-14 at 9.16.55 PM

From the look of the stairs, it shows the family lives in a townhouse or a single-family house. On the wall of the stairs you see a shadow of a bodied figure. It may be the parents in a room. You can hear the husband yell, ” What is this pizza.” By the way the husband said those words you can tell the married couple are in some kind of a confrontation or argument because the dinner may of not been satisfying to the husband’s liking.

0:08 – 0:11 

Screen Shot 2015-09-14 at 9.17.19 PM

At the beginning of this clip you can still hear the husband/dad yelling, “Dinner ready is pizza!” The father seems angry the mother made him pizza for when he comes home from work. At 0:10 – 0:11 you see the young boy sitting on the stairs. The young boy may be their son, shown from the pictures earlier. He is holding a yellow truck, possibly his favorite toy. While he is holding the truck, he’s looking to his left. He could be watching or looking at his parents argue. The look of the boy’s face seems concerned. He may be concerned of whats going on between his mother and father.

0:12 – 0:15 

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At the beginning of this clip you still see the boy looking to his left. In the back you can see a shadow. The shadow can be his parents arguing the other room. At 0:13 a lady, most likely his mother screams, “Let go of me!” The husband may of put his hands on her or grabbed her in the wrong way. At the end of this clip the boys facial expressions seems frightened or concerned. The boys eyes are still pointed in the other direction, which means he is still watching his parents.

0:16 – 0:19 

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At 0:16 the boy is now looking down. Maybe looking at his toy to keep his eyes away from his parents fighting. In the background you can hear the mother crying. At 0:19 the boy jumps up and looks back towards the left side, possibly back at his parents. You hear a loud sound, a sound you would hear after hitting someone or something. The dad may of hit the mom, since the mom began crying.

0:20 – 0:24 

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Through 0:20 and 0:24 the little boy’s face seems scared or shocked. He’s still looking in the other direction, may still be the direction of his parents arguing. You also hear the father yell, “thats what hurts,” while the mom is crying. The dad may of hit the mom, while the son was still watching.

0:25 – 0:27 

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In this clip words come up that say, “Children have to sit by and watch. Whats your excuse?” Its telling viewers that children can watch what you do whether its good or bad, so what can be your excuse from what they see you do.

0:27 – 0:30 

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Another screen title pops up that gives a number of  “1-800 END ABUSE.” This shows the Ad is about domestic violence and abuse. This Ad is creating awareness to those who may be in a domestic violence relationship or to those who know anyone who is in one.

This entry was posted in A02: Visual Rhetoric, tpaz1. Bookmark the permalink.

2 Responses to Visual – tpaz1

  1. tpaz1 says:

    Feedback was requested.

    Feedback provided.


  2. davidbdale says:

    OK, tpaz, let’s get started.

    01-03. Please eliminate “you” from your vocabulary for this class. The 2nd person is banned in every assignment. We see a set of pictures in frames.

    The video captures are very useful for keeping your assignment on track, but your analysis needs to be precise enough to communicate to readers who are not watching the video. Imagine the only way they have to visualize the ad is through your description. In those circumstances, a set of pictures would not necessarily communicate family or location. If the video offers clues that the photos are arranged together on a table in a room of a house, then THAT is how the videographer communicates that the photos have been arranged by the family in the family home. Does that make sense? Be sure your descriptions provide that level of detail for your “blind” reader.

    04-07. Just one last repetition. When you begin with “from the look of the stairs,” your blind reader has no idea what you’re talking about. Provide the context first, then tell us what the stairs show.

    The assignment may not have been completely clear about this particular level of detail, but it did indicate clearly that you were to ignore the audio track or music background. This is a Visual Rhetoric assignment. What is said and what is heard are completely irrelevant. How well the video BY ITSELF communicates the message of the ad is the question you should be answering.

    08-11. Eliminate all mentions of the conversation. Eliminate every “you.”

    12-15. There are serious but simple grammar violations you’ll need to correct before the end of this semester, tpaz, since I’m your last chance to learn the correct patterns.
    The shadow can be his parents arguing the other room.
    The shadow COULD be his parents arguing IN the other room.

    The husband may of put his hands on her.
    The husband may HAVE put his hands on her.

    The boys facial expressions seems frightened or concerned.
    The BOY’S facial expressions SEEM frightened or concerned.

    The boys eyes are still pointed in the other direction.
    The BOY’S eyes art still pointed in the other direction.

    Find these patterns and correct them elsewhere too, not just here.

    16-19. Eliminate references to the audio. Fix grammar.

    20-24. Fix grammar.

    25-27. Punctuation. Three apostrophes are missing.

    Your classmate, abcdefg, analyzed the same video. You might pick up some hints from abcdefg’s analysis about how much detail to provide, and how to communicate to your reader without using the visuals as a crutch.


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