Visual – thirdlady226

0:01 – We see an orange cat sitting on a couch. Judging by the couch, the nice pillows, the hardwood floors and the glass doors behind the cat, it seems to be a middle/upper class modern house. We also see a child outside, playing in a sandbox.

0:05 – We get a close-up of the cat, and it moves. We see it lick its lips; perhaps it has just eaten? Maybe it’s tired. But from what we’ve seen so far, the cat looks content with his surroundings. He is allowed on the couch; so we can infer that the cat is welcome in the home.

o:09 – We get a close-up of the boy, playing outside in the sandbox. He seems quite content there. The sun is shining, he’s wearing comfortable clothes. It is most likely his house as he is alone and seems familiar with the surroundings.

0:11 – We see another close-up of the cat, this time he is looking outside at the child. He is staring as though he knows the child, another indication that he is welcome in/comfortable with the home.

0:17 – We see the child stand up in the sandbox, and he begins to stomp around. He crushes the structure he had been making previously, he seems to be enjoying himself. The cat is not fazed by this; instead, he lays his head on the arm of the couch and continues to watch.

0:25 – We see the words “A person is the best thing to happen to a shelter pet” appear on the screen. This ad is to promote the adoption of shelter animals, who have often been abused beforehand and are sick.

Upon listening to the track along with the video, we discover that the video is entirely narrated by “the cat.” It is a witty commentary, in which the cat believes the boy is jumping around in a giant litter box.

Link to Wikipedia article about orange juice: 

This entry was posted in A02: Visual Rhetoric, thirdlady226. Bookmark the permalink.

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