Visual- sixfortyfive645


In the first shot, there are kids walking and standing in a school hallway. The kids look young, their ages presumably ranging from thirteen to fifteen years old. They could be in eighth or ninth grade. The majority of the kids shown are Caucasian, and they are all dressed well and carry backpacks.


Seconds later, three Caucasian girls are shown standing by the lockers. Two of them are taller and are seemingly well put together than the third girl, according to their style of clothes. The third girl could be stereotypically classified as a nerd because of her glasses and sloppy appearance.


The two girls are cornering her against the lockers and seem to be taunting her by pulling at her hair and laughing at her. They are talking to her, too. I can guess that they’re either insulting her or making fun of her. These girls are bullies. The victim swats the bully’s hands away from her hair. Her eyebrows are furrowed and she’s hunched her shoulders up, expressing her insecure and frightened demeanor.


One bully knocks the girl’s backpack off her shoulder and her stuff spills onto the floor. She gets down on her hands and knees to try to gather her things, and the other two continue to pull her hair and make fun of her.


As the bullies continue to taunt the girl, the other students in the hallway walk right on by, not bothering to stop or even look at what is happening. It’s kind of hard to miss what is going on, so I think they are just explicitly ignoring the situation. Maybe these girls are the bullies of the school, and this sort of confrontation happens everyday with the nerdy girl?


While the victim is still on the ground, one of the bullies grabs her face in and forces it in the direction of the other students in the hallway and says something to her. Is she telling her that no one likes her? Either way, the students still do not stop to look or help. The bully exudes physical and mental control in this instance.


The angle of the scene switches and another girl’s head comes into the shot. She is looking at the bullies and the victim through the mirror in her locker. Was she watching the whole time? Why wouldn’t she step in? Maybe she was once bullied by these girls, and now she is too scared to help. Her face is solemn, and her eyes express guiltiness, but she does nothing to help the victim.


The scene fades and the words “Teach your kids to be more than a bystander” appear on the screen with a tan background. This must imply that the girl who was watching the bullies did not know how to stop them, so she remained a bystander. This ad’s goal is to create awareness of the lack of knowledge many people have as bystanders, and to encourage the discussion of what to do and how to interfere in situations of bullying.

This entry was posted in A02: Visual Rhetoric, sixfortyfive645. Bookmark the permalink.

2 Responses to Visual- sixfortyfive645

  1. sixfortyfive645 says:

    feedback was requested.

    Feedback provided.


  2. davidbdale says:

    01. Nothing you say here is in any way wrong, sixfortyfive, but I wonder if you would have anything to say about the jumpiness of the images, the quick cuts, and the blurriness of the overall scene. Suppose I suggested that all those visual elements contribute to an impressionistic rather than realistic look. You don’t have to use language from art history to understand what I mean. The filmmakers don’t want us to focus on any particular students or be distracted by anything other than the general impression that we’re in a junior or senior high school corridor, during a change of classes, when most students either have somewhere to go or are at their lockers swapping books. When it’s time for us to see what they want us to see, pay attention to the techniques for directing us to see the bullying incidents and ignore everything else. They have just 30 seconds to deliver the entire “storyline” and sign off with their logos, slogans, and calls to action. Everything has to happen really fast and we can’t afford to waste a second or more looking at the wrong part of the screen. Does this make sense? Can you incorporate an analysis of how we’re forced to see only the elements essential to the “message”?

    04-23. Almost everything you say about these nearly 20 seconds of video could be a paraphrase of something you read about but didn’t see. Maybe I’m asking too much, but I get no strong sense that the story you’re telling was told visually (without even sound to distract or inform you). You tell the story well. I have no complaint about your narrative, but as visual analysis, it seems to be ignoring what is seen.

    You do note that the poor victim is made to face her classmates, and at 23, you make strong use of the change of perspective that helps us see the scene through the eyes of one girl. If you tell me there are no such opportunities for the rest of the scene, I’ll respect that answer, but try. Surprise yourself maybe with some insights that arrive in a flash of inspiration.

    Good work overall, but surprisingly verbal for a story that is easily understood from soundless images alone. Too tough? Reply, please.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s