A girl with red hair appears to be in the bathroom facing a mirror. She has her hands in front of her face like she is washing her face or crying.


Now there is a black boy in his teenage years, average dressed, that looks like he is studying for school. It looks like he lives in a nice home.


Now they are showing another kid, again in his teenage years, who is taking pills. He looks like a pretty big, muscular kid who is wearing a varsity jacket so we know he plays a sport.


The video goes back to the first person of the start of the video, the girl with red hair. She also looks like she is in her teenage years, and appears she is taking pills as well.


The video now goes back to the black kid who is also taking pills. Can all these 3 people who are taking pills be going through a rough phase in their life that explains why they are using drugs? Perhaps they are abusing these drugs. Do they really need it or get prescribed it?


The video switches back to the big kid wearing the varsity jacket, the girl with red hair, and another two kids that are in their teenage years as and it looks like they are talking to each other in a classroom. The girl with red hair is starring at the kid with that varsity jacket. He is holding a bottle of pills.


The camera zooms in on the girls face as maybe she has a crush on the boy or that she just wants the pills.


The video switches to a different classroom where the black kid and the girl with red hair are together in the same room. The black boy has his books in front him on his desk where you can see a bottle of pills underneath his books. The boy is looking at his side for some reason. The girl appears to just be sitting doing her work on her desk.


The boy looks over to his other side while he grabs his bottle of pills underneath his books.


The camera again zooms in on the girl starring at the black kid while she is taking off one of her earphone plug. We now know these 3 kids go to the same school.


The camera zooms out. The boy is taking pills in the classroom while the girl is starring at him. This girl seems to want the pills and has a drug related problem.


The video switches to what it looks like to be outside the high school where the girl with red hair is standing on her phone where another girl accidently bumps into her and you can see a bottle of pills that comes flying out of the other girl jacket.


The girl with red hairs picks up the bottle and looks at it maybe trying to figure out what type of pills they are. It is illegal to take or use prescription pills that aren’t prescribed to you.


The girl slips the bottle in her jacket and looks like she has sort of a happy, evil smirk on her face. This isn’t a good look; she obviously looks like she is going to take the pills or possibly sell them, which is also illegal.


The video switches to a funeral with a group of teenage kids surrounding a coffin. You can see a picture frame on the coffin but the camera is not close enough to see who is in the picture. Can the person who died be the girl who picked up those pills that didn’t belong to her?


The camera zooms in on the black kid, the kid who was wearing the varsity jacket, and the girl who dropped her pills by accident bumping into the girl with red hair. All three kids are standing next to each other. Is it maybe because they are friends or just all have all the same drug addiction problem? We don’t see the girl with red hair, is it maybe that she is in the coffin?


The video ends off by zooming on the picture frame on the coffin. The picture is the girl with red hair; her drug abuse leads to her death. This video is for prescription drug abuse awareness. If you have a drug problem please don’t let it take over your life, talk to someone and find help.

This entry was posted in A02: Visual Rhetoric, jcirrs. Bookmark the permalink.

4 Responses to Visual–jcirrs

  1. jcirrs says:

    Feedback was requested.

    Feedback provided.


    • davidbdale says:

      Now that I’ve watched the video all the way through with sound and seen the closing credits, I discover that it was not produced by the Ad Council with its big budget and its professional filmmaking crews. It’s a student production presented to a media competition. THAT, not any deliberate director’s choice, that explains the odd directing, the stark shadows, the ambiguity of the cast, the fact that a boy who is taking his own prescription drugs appears to be trying to hide his consumption. I suggest you acknowledge in your commentary that the spot was produced by talented, hard-working amateurs, and that it shows.


  2. davidbdale says:

    OK, jcirrs, Let’s go.

    01. Good enough as far as it goes, but it doesn’t go far enough. Most people facing a mirror are looking at themselves. As your readers, we count on you for a complete description and analysis of these visuals, which we might never see. Is she looking at herself? “Washing or crying” are two very different actions. What makes you think she might be washing her face? What makes you think she might be crying? You can’t say anything with certainty, I know, but you CAN say she wasn’t doing her makeup. So what actions helped you decide on the two other alternatives?

    02. What does “now there is” mean? Has he entered the bathroom? Or did the ad quickly cut to an entirely different scene? Are the two scenes related, do you think? Is there any similarity you notice that makes you begin to draw conclusions?

    03. This is odd. I notice how starkly the scenes are lit. The first two characters are casting shadows all over the “set.” This is unusual on TV. Ordinarily, lights are used to backfill the shadows so they don’t appear. Does this indicated the director is going for a special effect? A documentary feel, maybe?

    04. WOW. These shadows are really strong. What’s going on here? The boy also has a belly. Important? Athletic and trying to gain weight? Athletic and trying to lose weight?

    05. You forgot to mention the athlete is showing the prescription bottle. The others do not. Anything to learn from the way they take the pills? Do they count them out carefully? Appear to be savoring or enjoying them? Or toss them back like a chore?

    08. Is this just a really cheaply-made video, or was it made to look cheap? Don’t pretend the visual style doesn’t matter. It was chosen for some specific purpose. Speculate. I think you’re mistaken about the girl’s identity. She’s not the redhead from the bathroom. She will show up in the next scene with the black boy in the classroom. And she will pick up NOT DROP the pills in the outdoor scene. The redhead from the bathroom will drop them.

    10. Good observation. I think it’s the pills.

    11. You asked earlier if the pills are prescribed. This may not be the answer, but it does show that they at least use prescription bottles to carry their pills (maybe to legitimize their use?). Why is he looking around? Why are the pills hidden beneath his book? Speculate.

    14. Interesting. You think the girl, not the boy, has a problem? When did you draw that conclusion? Isn’t it possible that all three: the redhead, the black kid, and the athlete are all abusing scrips? The girl is jealous and wants a source?

    16. Check those identities.

    19. Does she look as if she’s just made a lucky score?

    21. Good answer.

    23. You don’t even say whether the funeral is indoors or out. We have no way of knowing whether this is a viewing or the graveside for the actual burial.

    25. The girl whose head appears above the framed photo is the redhead.

    28. I don’t think so. The girl who picked up the pills the redhead dropped died from taking someone else’s prescription. (Most likely, then, the other kids were taking legitimate prescriptions.)

    I don’t blame you for the misidentification, jcirrs. The identity of the girls was not made very clear. You might consider this a failure of the director’s Visual Rhetoric technique.

    Are these notes helpful? I realize I haven’t left you much time for your Rewrite. Be sure to publish a new A05 post anyway, with your best effort, then continue to improve it as you have time. I’ll give you extra time to make it good before I grade yours. OK? Reply, please.


  3. jcirrs says:

    Yes, these notes were very helpful, thank you.


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