Visual- cswilliams115

0:01- A young Caucasian man dressed handsomely. It seems to be night time out, but late is it. He is walking through a city with a bar sign in the background. He could be coming from the bar or just happened to pass. It seems like he is looking around for something while wondering the streets.

0:02- The scene has now changed to a rooftop for a car parking lot. There is only one car in the parking lot. The man seems to be walking towards it, so it is probably his car. There is also no else on the rooftop but his car so it must be a late night.

0:03- The scene hasn’t changed much other than the man now having to swing one of his arms out of his side. He also seems to be stumbling to the right a little bit.

0:04- The scene now shows a close up of the person’s face, so we knows what he looks like. He indeed in fact is a young male probably in his early to mid 20’s. He seems to be looking at something too as he sees to be tilting his head to his right.

0:05- The scene now has changed back to the rooftop. Everything seems to be same except for the fact that there is another person on the rooftop. This is the person that the young man was probably looking at in the previous sequence.

0:06- The person now that the guy was looking appears to be a cop in uniform. The cop appears to be saying something to young man. The police also has a set of keys within his hand.

0:07- Not much has changed within the scene besides the fact that the cop doesn’t seem to be holding the keys anymore.

0:08- Another person has appeared on the roof . He seems to be wearing a suit and tie. He is also holding out his hand getting ready to catch. This could be the keys that cop had earlier.

0:09- The guy has appeared to caught the object that was in the air. He also seems to be moving his mouth, this could incadate that he his also talking to the man.

0:10- The scene turns back to the young man. He seems to be turning his head, he is probably looking to the guy in the suit that is talking to him. There is also something funny about his eyes. They seemed to be red and dialated.

0:11- The scene goes back to the roof except now there is a another person on the roof. So now there is a total of four people on the roof. There is also now a tow-truck on the rooftop in the parking lot.

0:12- The fourth person on the roof appears to be wearing a tow-truck uniform. The tow truck in the background is most likely his. He also appears to be holding the keys that that both the cop and man in suit had before.

0:13- Not much has changed but he appears to be saying something. Perhaps he is also talking to the young man too.

0:14- The shot now goes back to the young man. His eyes are clearly red as we can see from the shot. His head is also turning. He could be looking at another person.

0:15- There is now a woman in a suit on the roof. She has appeared to have caught the keys that the other people have had. The young man appears to have following the movement of his keys while the other people were throwing them to each other.

0:16- Not much has changed in this shot, but it appears that the woman is speaking to the young man.

0:17- There is now another man on the roof. He is also wearing a suit and has a brief case. He is holding his hand out receiving keys, so the woman before must have thrown the keys to him.

0:18- The man in the suit is an African-American male that looks to be in his late thirty’s to early forty’s. He is also talking, so he is probably talking to the young man in the center.

0:19- Not much has changed except the African American man is now grining as he is talking now.

0:20- The shot goes back to the roof as everyone who was previously shown is now on the roof circling around the young man.

0:21- The African American in the suit is shown throwing the keys back to the young man.

0:22- The young man know has the keys in his hands after it was tossed around a few times with between the other people that were previously shown. He is also looking down, he is most likely looking at his keys that he just recived.

0:23- Not much has changed in the shot, it is mainly similar to the descrption in the previous shot.

0:24- All the people that were previously on the roof before have now disapeared except for the young man that we was in middle of the circle. It is possible that these people weren’t real and were imaginary. The young man still has the keys in his hand.

0:25- The young man is now turning around in circles. He is probably wondering where the all of the people went.

0:26- Not much has changed in shot other than he his still looking around. Since he has the keys in his hand and that car is the only one on the roof, it is most likely that the car is his.

0:27- The screen now appears black with the word “busted” on it written in white letters. The font also has red cop lights behind it.

0:28- The screen is still black but this time it has the word “broke” written in white letters with blue cop lights in the background.

0:29- The screen now shows up with the text “Buzzed driving is drunk driving.” We can conclude that this ad is campaign against drunk driving. This probably why there was a cop, a tow truck driver and three other people in suits on that were on the roof.

0:30- The screen goes completely black. This sets a serious tone on the ad. The company who made this ad probably wanted to get their point across.

Link:

https://www.youtube.com/watch?v=FS1dsaQek7I&list=PLdSSKSOSBh4mSSxai8nrijMJhgeA4-TCz&index=21

This entry was posted in A02: Visual Rhetoric, cswilliams15. Bookmark the permalink.

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