0:12 – 0:13
We see a young man entering a vehicle. Judging by the video quality, hairstyles, and dress sense, we can see that this film was made in the more distant past. The man in the driver seat is wearing a football varsity jacket like those we associate with the 1950s and 1960s, and appears to be holding a dark brown glass bottle like those that commonly hold beer. At 0:13 it becomes apparent that he’s giving the bottle to his passenger who now appears to be holding two — she was holding one of her own, potentially implying that they’ve all been drinking.
The camera is now shooting from the backseat, where someone (presumably the man’s friend) is leaning over the driver’s seat with a concerned look on his face. Bearing in mind the beer and the fact that this is an Ad Council PSA, he first thing that comes to mind is that he’s cautioning his friend against driving drunk.
0:15 – 0:16
The driver is now looking back at the man who was talking to him before, and the passenger appears to be listening intently.
The camera pans back to the driver’s face, whose expression makes us think the man is obviously intoxicated. We also see the friend in the background, who seems unconvinced by whatever the driver said in the previous shot.
However, as the camera again shows us the backseat, we see the friend sitting back down — either he believes the driver or he doesn’t care about his friend’s intoxicated state. We also now get a glimpse of the woman sitting in the rear passenger-side seat, whose facial expression seems fairly normal; either she hasn’t noticed the driver’s intoxication or she doesn’t care.
As the camera pans up, we get a view of the backseat more clearly. The woman is smiling and laughing, the man appears resigned to the situation as if he’s shrugging and smiling, and we get a glimpse of the driver with his arm up, hand presumably on the wheel intending to drive the car.
We can see the man in the backseat is smiling with his arm around his seatmate as the camera pans up to the driver whose hand we can now confirm is on the steering wheel as he reaches to perform some action that we don’t see just yet. Presumably he is going to start the car.
He is going to start the car! We see his hand with a key in it reaching toward the ignition.
Well, that escalated quickly. We see the backseat of what we can presume to be the same car, only now instead of two attractive young folk we now see skeletons, dressed in a style that is conspicuously similar to the styles of dress of our two protagonists who occupied the backseat. There also appears to be fog visible out the back window. It’s a very spooky scene that wouldn’t look out of place in a Halloween movie.