0:04 – We see a bunch of kids on a school bus. The sun is out so it’s a possibility the children may be going to school or on their way home from school. If you look in the left-hand corner, you see someone with a fuchsia hoodie on, so I assume it’s a girl standing up out of her seat. You also see a little boy in the middle of the aisle out of his seat as well. From the looks of it, the children are rowdy and disruptive.
0:05- A second later, you see the young boy who was in the middle of the aisle scrunched down now standing up. Right in front of him, you see a young girl turn around. The facial expression on the girl’s face shows that she is aggravated and is about to react to the movement of the young boy.
0:07- As the young girl turns around more to face the young boy who was once standing in the middle of the aisle, a young boy behind him with a grey shirt on reaches his arm out to the boy. Is he about to hit him? Or stopping him from interacting with the young girl who may already be in a bad mood?
0:08- Whether the boy hit him or may have just tapped the young boy in front of him, he got his attention as he turns around to face him, taking all of his attention off the girl. He looks as if he has been disrupted and confused. Also, all the other children turn back in their chairs to see what is going on. Did he hit the young boy? May this altercation involve bullying? If all the other children attention is now on the young boy with the glasses and the other boy who may have hit him, an incident of bullying might have occurred.
0:10-0:13- The young boy who was either hit or tapped by the other boy, gets out of his seat. It seems like the young boy might be standing up for himself by fighting back.
0:14 – The young boy doesn’t fight back or defends himself. Instead he sits in another seat away from the young girl that he was disrupting and away from the young boy who may be bullying him.
0:16 – As the young boy is sitting in his seat, another boy reaches from behind him and grabs him by the neck, in a choking manner. The young boy who was in the aisle and is now getting choked may actually be getting bullied by all the children on the school bus when all he is trying to do is make friends.
0:17-0:18 – The boy with the black shirt continues to choke the young boy by his neck. We now see the young boy grab the boy with the black shirt arm as if he is trying to stop him from choking him. From the looks of it, the boy has a tight grip on his neck and he fails at stopping him. This is obviously an incident involving bullying.
0:19 – Another young boy, who is a bystander in this situation turns around to see the boy getting choked. His facial expressions shows fear and that he is afraid of getting involved. Could he be next? Has he already been bullied by the same two boys?
0:20-0:23 – The focus of the camera is now all around the school bus. It shows all the students on the bus as they look frightened by what is going on but yet doesn’t stop the boy from choking him. Still the bus driver hasn’t stopped the bus to see what is going on. All of the children on the bus are being bystanders as they witness a young boy being choked on the school bus by a peer.
0:24- The last seconds of the commercial shows a black screen with the words “Teach your kids how to be more than a bystander.” It is big and is written in bold letters which expresses how urgent this message truly is.